As a Creative Supervisor at Mower agency, I helped create the look and feel of the 2022 Buffalo AAA show. Our team wanted to find a way to celebrate everyone who plays a role in coming up with a killer idea in the advertising world.

We framed the show as a murder-mystery, made the best-in-show work the “killer,” and launched a search to find out whodunnit (who did the work). To create our cast of characters, we identified employees from different agencies across our advertising community and partnered with photographer Luke Copping to bring them to life.